Black Tie Marketing Group
Free Resource

Growth System Scorecard

Rate your marketing across the 7 pillars of the Black Tie Growth System. Identify your biggest gaps and opportunities in under 10 minutes.

Total possible score: 83 points|7 categories|35 questions

How to Score

Yes = Full Points
You have this fully in place
Partial = Half Points
You have this partially
No = 0 Points
You do not have this
1

Website & Conversion

Your website's ability to turn visitors into leads

13
max points
Does your website have a clear call-to-action above the fold?
3 pts
Y
P
N
Is your phone number clickable in the header on mobile?
2 pts
Y
P
N
Do you have dedicated landing pages for your main services?
3 pts
Y
P
N
Is your website mobile-optimized with fast load times?
3 pts
Y
P
N
Do you have trust signals (reviews, certifications) near CTAs?
2 pts
Y
P
N
2

SEO & Visibility

Your organic search presence and local visibility

12
max points
Do you rank on page 1 for your primary service + city keywords?
3 pts
Y
P
N
Is your Google Business Profile verified and fully optimized?
3 pts
Y
P
N
Do you have 50+ Google reviews with a 4.5+ rating?
2 pts
Y
P
N
Do you have location-specific service pages?
2 pts
Y
P
N
Do you publish blog content at least monthly?
2 pts
Y
P
N
3

Lead Generation

Your ability to attract and capture new leads

11
max points
Do you have multiple lead sources (organic, paid, referrals)?
3 pts
Y
P
N
Are you running targeted paid advertising campaigns?
2 pts
Y
P
N
Do you track cost per lead by channel?
2 pts
Y
P
N
Do you have a lead magnet or free offer to capture emails?
2 pts
Y
P
N
Do you know which channels generate your best leads?
2 pts
Y
P
N
4

Follow-Up & Nurture

How you handle and nurture incoming leads

12
max points
Do leads receive a response within 5 minutes?
3 pts
Y
P
N
Do you have automated email/SMS follow-up sequences?
3 pts
Y
P
N
Do you have a system to track leads through your pipeline?
2 pts
Y
P
N
Do unconverted leads get long-term nurture sequences?
2 pts
Y
P
N
Do you measure speed-to-lead and follow-up rates?
2 pts
Y
P
N
5

Content & Authority

Your content strategy and market authority

11
max points
Do you consistently create helpful content for your audience?
2 pts
Y
P
N
Do you have documented case studies with real results?
3 pts
Y
P
N
Are you active on at least one social media platform?
2 pts
Y
P
N
Do you have original frameworks or methodologies?
2 pts
Y
P
N
Are you cited or mentioned by other credible sources?
2 pts
Y
P
N
6

Automation & Systems

How well your marketing tools work together

12
max points
Do your marketing tools integrate and share data?
2 pts
Y
P
N
Are repetitive tasks automated (follow-up, reporting, etc.)?
3 pts
Y
P
N
Do you have dashboards showing real-time marketing metrics?
2 pts
Y
P
N
Can you track a lead from first touch to closed deal?
3 pts
Y
P
N
Do you use AI tools to improve efficiency?
2 pts
Y
P
N
7

Measurement & Optimization

Your ability to measure and improve results

12
max points
Do you know your cost per lead and cost per acquisition?
3 pts
Y
P
N
Do you review marketing metrics at least monthly?
2 pts
Y
P
N
Do you A/B test landing pages, ads, or emails?
2 pts
Y
P
N
Do you have clear marketing KPIs and goals?
2 pts
Y
P
N
Do you know which marketing activities drive the most revenue?
3 pts
Y
P
N
Interpretation

What Your Score Means

Add up your points across all categories and find your level below.

0-25Critical

Major gaps in your marketing system. You are likely leaving significant revenue on the table.

26-50Developing

Some pieces are in place but lack connection. Focus on building systems, not adding tactics.

51-70Functional

Solid foundation with room for optimization. Focus on integration and measurement.

71-85Strong

Well-developed marketing system. Focus on fine-tuning and advanced strategies.

86-100Exceptional

Best-in-class marketing system. Focus on innovation and market leadership.

Next Steps

Ready for a Professional Assessment?

The scorecard gives you a self-assessment. Our AI Growth Audit gives you expert analysis with specific recommendations.

Get Your Free AI Growth AuditMore Free Resources
Get Started

Want Expert Analysis?

Get a personalized growth audit with specific recommendations for your business.

Get Your Free AI Growth AuditView Growth Systems
No long-term contracts requiredResponse within 24 hoursTransparent reporting