Black Tie Marketing Group
Website Conversion

Turn More Visitors Into Customers

You are already paying for traffic. We help you convert more of it. Through strategic design, compelling copy, and systematic optimization, we transform underperforming websites into lead generation machines.

The Simple Math

Why Conversion Rate Matters More Than Traffic

Most businesses focus on getting more traffic. But improving conversion rates is often faster, cheaper, and more impactful.

1
Traffic
Visitors arrive at your website
×
Conversion Rate
Percentage who take action
=
Leads
Calls, forms, purchases

Example Impact

Before
1,000 visitors × 2% = 20 leads
After Optimization
1,000 visitors × 4% = 40 leads

Same traffic, double the leads. No additional ad spend required.

Common Problems

8 Conversion Killers We Fix Every Week

These are the issues we find on almost every website we audit. How many apply to yours?

Issue
Impact
How We Fix It
No above-the-fold CTA
High
Add clear primary action in hero section
Contact form at bottom only
High
Add forms/CTAs throughout page
No phone number in header
Medium
Add click-to-call in header and sticky mobile bar
Generic 'Contact Us' button
Medium
Use specific, benefit-focused CTA copy
Too many form fields
High
Reduce to essential fields only
No trust signals near CTAs
Medium
Add reviews, badges, guarantees near forms
Slow page load speed
High
Optimize images, reduce scripts, improve hosting
No mobile optimization
Critical
Redesign for mobile-first experience
Audit Finding| Website Conversion

A med spa website was getting 2,400 monthly visitors from Google Ads and SEO. Only 11 people filled out the contact form (0.46% conversion rate). The form was at the bottom of the page with no compelling offer.

Business Impact:

At $50 cost per click, they were spending $120,000/year on traffic that was not converting.

What We Did:

Added above-fold consultation CTA, sticky mobile contact bar, trust badges, and a free consultation offer. Conversion rate increased to 3.8% - same traffic, 8x more leads.

Client Scenario

A law firm had invested $15,000 in a beautiful new website but leads actually decreased after launch.

The Challenge

The new design prioritized aesthetics over conversion. The phone number was small, forms were hidden, and there was no clear call to action on service pages.

Our Approach

Conducted conversion audit, added prominent CTAs, implemented click-to-call, added trust signals, and created dedicated landing pages for each practice area.

4.2%

New Conversion Rate

340%

Increase in Form Submissions

27

New Leads per Month

$0

Additional Ad Spend

DP
David PetersenFounder, Black Tie Marketing Group

The most expensive marketing mistake I see is spending money on traffic to a website that does not convert. Before increasing your ad budget, fix your website. A 1% improvement in conversion rate on 1,000 monthly visitors is 10 more leads per month - for free.

From hundreds of website conversion audits

FAQ

Frequently Asked Questions

Get Started

Stop Wasting Your Traffic

Get a free website conversion audit to see exactly where you are losing leads and how to fix it.

No long-term contracts requiredResponse within 24 hoursTransparent reporting