Black Tie Marketing Group
Med Spa Google Ads Specialists

Google Ads for Med Spas That Actually Convert

Treatment-specific Google Ads campaigns designed for aesthetics practices. HIPAA-compliant landing pages, smart bidding, and speed-to-lead systems that turn clicks into booked appointments.

340%
Average ROAS
$47
Avg Cost Per Booking
94%
Show Rate
22%
Conversion Rate

Treatment-Specific Campaign Performance

Typical CPC ranges and conversion rates by treatment type in the Cincinnati market

Botox & Dysport

Avg CPC$8-15
Conversion Rate12-18%

Dermal Fillers

Avg CPC$12-20
Conversion Rate10-15%

Laser Hair Removal

Avg CPC$6-12
Conversion Rate15-22%

Body Contouring

Avg CPC$15-25
Conversion Rate8-12%

Chemical Peels

Avg CPC$5-10
Conversion Rate18-25%

Microneedling

Avg CPC$7-14
Conversion Rate14-20%

Our Med Spa Google Ads Process

A proven system for aesthetics practices that turns ad spend into booked appointments

1

Treatment-Specific Campaigns

Separate campaigns for each treatment ensure relevant ads and landing pages. Botox searchers see Botox content, not generic spa messaging.

2

HIPAA-Compliant Landing Pages

Custom landing pages designed for aesthetics with proper disclaimers, before/after protocols, and compliant lead capture.

3

Smart Bidding Optimization

AI-powered bidding strategies focused on booking conversions, not just clicks. We optimize for patients who actually show up.

4

Speed-to-Lead Integration

Instant notification when a lead comes in. Our clients respond within 5 minutes on average, dramatically increasing booking rates.

What's Included in Med Spa PPC Management

Comprehensive Google Ads management built specifically for aesthetics practices. Everything you need to turn ad spend into profitable bookings.

  • Treatment-specific campaign structure
  • HIPAA-compliant landing page design
  • Competitor and keyword research
  • Ad copy A/B testing
  • Conversion tracking setup
  • Weekly optimization and reporting
  • Speed-to-lead notification system
  • Call tracking and recording

What Happens After You Submit

Within 24 hours

We'll review your current campaigns and send a detailed audit

Day 2-3

Strategy call to discuss findings and recommendations

First 14 days

Campaign restructure, new landing pages, conversion tracking

Our promise: Response within 1 business day, often within 2 hours during business hours.

Get Your Free Med Spa PPC Audit

Med Spa Google Ads FAQs

Common questions about Google Ads for aesthetics practices

How much should a med spa spend on Google Ads?

Most successful med spas invest $3,000-$10,000/month depending on market size and treatment focus. We typically see profitable campaigns within 60-90 days with proper optimization.

What's a good cost per lead for med spa Google Ads?

Industry benchmarks range from $30-80 per lead. Our optimized campaigns typically achieve $40-60 per qualified lead, with booking rates of 30-45%.

Should I advertise all treatments or focus on specific ones?

We recommend starting with your highest-margin treatments (typically injectables) to prove ROI, then expanding to other services. This allows for better budget allocation and faster optimization.

How do you handle before/after photos in Google Ads?

Google has strict policies around medical advertising. We use compliant imagery, proper disclaimers, and landing pages designed to showcase results while meeting all platform requirements.

What makes med spa PPC different from other industries?

Medical aesthetic advertising requires HIPAA awareness, platform compliance, high-intent keyword targeting, and understanding of treatment seasonality. Generic PPC agencies often miss these nuances.

Get Started

Ready to Transform Your Med Spa's Google Ads?

Get a free audit of your current campaigns and discover opportunities to increase bookings while lowering your cost per lead.

No long-term contracts requiredResponse within 24 hoursTransparent reporting