The Review Generation System
Automated SMS and email review requests with smart routing, response management, and testimonial repurposing. Build a steady stream of authentic reviews without being pushy.
Automated Review Request Flow
A systematic approach that captures reviews at the right moment while protecting your reputation from negative public feedback.
Service Completion Trigger
ImmediateSystem detects job completion, appointment end, or invoice payment
Satisfaction Check
+30 minutesQuick 1-question survey sent via SMS: 'How was your experience? (1-5)'
Smart Routing
Immediate4-5 stars → Review request. 1-3 stars → Private feedback form
Review Request
Immediate after 4-5 ratingDirect link to Google (primary) with one-tap access
Follow-Up Reminder
+48 hoursGentle email reminder if review not completed
Thank You
Upon detectionPersonalized thank you message after review posted
SMS vs Email: When to Use Each
Different channels work best for different situations. Here's how we optimize request timing and channel selection.
SMS
Best for: Time-sensitive, high-value customers
Timing: Within 2 hours of service
Best for: B2B, detailed follow-ups, reminders
Timing: Same day or next morning
In-App/Portal
Best for: Tech-savvy customers, SaaS
Timing: At next login
Intelligent Feedback Routing
Not every customer should be directed to public review platforms. Our system routes feedback intelligently based on satisfaction level.
5-Star Rating
Direct to Google review with pre-filled positive sentiment
4-Star Rating
Direct to Google review, offer to discuss any concerns
3-Star Rating
Route to private feedback form, manager notification
1-2 Star Rating
Route to private feedback, immediate manager alert, phone follow-up
The Key Principle
Happy customers get a fast path to public reviews. Unhappy customers get a private channel to voice concerns before they go public. This protects your reputation while still capturing valuable feedback.
Review Response Templates
Every review deserves a response. These templates ensure professional, timely replies that show you care.
5-Star Response
4-Star Response
Negative Response
Response Time Goal: Respond to all reviews within 24 hours. Negative reviews should receive a response within 2-4 hours during business hours.
Testimonial Repurposing Strategy
Don't let great reviews sit unused. Here's how to maximize the value of every positive testimonial.
Google Review
- Website testimonial section
- Social media graphics
- Email signature snippets
- Proposal documents
- Ad copy social proof
Video Testimonial
- Website hero section
- YouTube/social media
- Email marketing
- Sales presentations
- Trade show displays
Case Study Quote
- Landing page proof points
- Blog content
- White papers
- PR/media mentions
- Conference presentations
What This System Delivers
New reviews per month
Average star rating
Response time
Negative reviews intercepted
Ready to Build Your Review Engine?
Get a free AI Growth Audit to analyze your current review presence and create a system to generate more positive reviews.