Landing Page Funnel Templates
3 proven funnel frameworks for lead magnets, consultations, and workshops. Plus PPC-ready landing page specifications that convert paid traffic into leads.
3 Proven Funnel Frameworks
Each funnel is designed for a specific goal and traffic source. Choose the right one based on where your prospects are in their journey.
Lead Magnet Funnel
Capture leads with valuable free resources, then nurture them toward consultation
Landing Page
Offer free resource (guide, checklist, template)
Thank You Page
Deliver resource + introduce next step
Email Sequence
5-7 emails building trust and value
Consultation CTA
Invite to book a strategy call
Best for: Building email list, TOFU awareness
Expected: 25-40% opt-in
Direct Consultation Funnel
Target high-intent prospects ready to talk with a direct path to booking
PPC Landing Page
Strong offer + social proof + form
Thank You Page
Confirmation + expectations
SMS/Email Confirm
Appointment reminder sequence
Pre-Call Nurture
Value emails before the call
Best for: High-intent PPC traffic, BOFU conversion
Expected: 8-15% form submit
Webinar/Workshop Funnel
Educate prospects at scale, then convert attendees to consultations
Registration Page
Promote free training/workshop
Confirmation Page
Add to calendar + share prompts
Reminder Sequence
Increase show-up rate
Post-Event Follow-up
Replay + consultation offer
Best for: Complex services, authority building
Expected: 30-50% registration, 40-60% attendance
Lead Magnet to Nurture to Consult
The most versatile funnel for building your email list and converting cold traffic into warm leads over time.
Lead Magnet Ideas by Type
Checklist
10-Point Website Audit Checklist
Guide/Ebook
The Complete Guide to Local SEO
Template
Marketing Budget Planning Template
Calculator
ROI Calculator for Marketing Spend
Video Training
5-Part Video Series on Lead Generation
Case Study
How We Generated 150 Leads in 30 Days
7-Email Nurture Sequence
Welcome + Resource Delivery
Deliver promised value
Quick Win Tip
Provide immediate actionable value
Common Mistake to Avoid
Build authority through education
Case Study/Success Story
Social proof and results
FAQ/Objection Handler
Address common concerns
Consultation Invitation
Clear CTA to book
Final Value + Soft CTA
Last touch before long-term nurture
PPC-Ready Page Specifications
Landing pages optimized specifically for paid traffic that maximize Quality Score and conversion rates.
Above the Fold
- Headline matches ad copy exactly
- Clear value proposition in 10 words or less
- Primary CTA visible without scrolling
- Trust indicator (rating, logo, certification)
Social Proof
- Customer testimonials with photos/names
- Case study results with specific numbers
- Client logos or industry recognition
- Review aggregation (Google rating)
Conversion Elements
- Single, focused call-to-action
- Minimal form fields (name, email, phone)
- Mobile-optimized design
- Fast load time (<3 seconds)
Trust & Risk Reversal
- Money-back guarantee or free consultation
- Privacy statement near form
- Security badges if collecting payment
- Clear next steps after submission
Technical Requirements for PPC Pages
Page load time
Mobile score
Primary CTA
Continuous testing
How It All Connects
Ad/Content
Landing Page
Lead Capture
Nurture
Consultation
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